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- EJL001 Entrepreneurship (Entrepreneurship)
- You may want to start a new venture. Even more likely, you may find yourself launching a new venture as your career develops. You may find yourself working for an entrepreneur, funding entrepreneurs, or having to work with them. Or you may simply want to be more entrepreneurial in your own career. The purpose of this course is to be helpful to you under any of these circumstances with a whirlwind tour of the many dimensions of new venture creation and growth. We will be concerned with issues that relate to conceptualizing, developing and managing successful new ventures.
- EJL002 Marketing Management (Marketing Management)
- This course addresses how to design and implement the best combination of marketing efforts to carry out a firm's strategy in its target markets. Specifically, this course seeks to develop the student's (1) understanding of how the firm can benefit by creating and delivering value to its customers, and stakeholders, and (2) skills in applying the analytical concepts and tools of marketing to such decisions as segmentation and targeting, branding, pricing, distribution, and promotion. The course uses lectures and case discussions, case write-ups, student presentations, and a comprehensive final examination to achieve these objectives.
- EJL004 Corporate Finance (Corporate Finance)
- This course introduces the fundamental principles and concepts of corporate finance, focusing on financial decision-making processes within a business. It covers key topics such as financial analysis, investment decisions, capital structure, cost of capital, dividend policy, and the valuation of assets. Students will gain the skills necessary to analyze financial statements, evaluate investment opportunities, and understand the role of financial management in maximizing firm value. The course also explores the theory behind financial decision-making, including risk and return analysis, time value of money, and the optimization of capital structure. Additionally, students will learn how to apply these concepts in real-world scenarios through case studies, exercises, and practical applications. By the end of the course, students will be equipped with the knowledge and analytical tools needed to make informed financial decisions that enhance the financial health and performance of a company.
- EJL003 Consumer Behavior (Consumer Behavior)
- Marketing begins and ends with the customer, from determining customers' needs and wants to providing customer satisfaction and maintaining customer relationships. This course examines the basic concepts and principles in customer behavior with the goal of understanding how these ideas can be used in marketing decision making. The class will consist of a mix of lectures, discussions, cases, assignments, project work and exams. Topics covered include customer psychological processes (e.g., motivation, perception, attitudes, decision-making) and their impact on marketing (e.g., segmentation, branding, and customer satisfaction). The goal is to provide you with a set of approaches and concepts to consider when faced with a decision involving understanding customer responses to marketing actions.
- EJL005 Investment Management (Investment Management)
- This course studies the concepts and evidence relevant to the management of investment portfolios. Topics include diversification, asset allocation, portfolio optimization, factor models, the relation between risk and return, trading, passive (e.g., index-fund) and active (e.g., hedge-fund, long-short) strategies, mutual funds, performance evaluation, long-horizon investing and simulation. The course deals very little with individual security valuation and discretionary investing (i.e., "equity research" or "stock picking").
- EJL006 Strategy and Competitive Advantage (Strategy and Competitive Advantage)
- It provides concepts and ideas for the tool kit of the manager involved in the strategy process. We start out with the question of how value can be created and, more importantly, appropriated. This leads to the general issue of how a competitive advantage can be built. We will focus in our discussion on concepts that have been developed around the notions of complementarities and fit. In the next section of the course, we look at the question of what decisions managers can make to sustain a competitive advantage. In the last section of the course, we will be dealing with strategy making in the face of environmental changes.